SMS Automation

SMS Automation That Gets Read — Compliant, Timely, and Answered

SMS sequences and two-way conversation setup built for the channel with the highest open rates — done compliantly.

Book an SMS Strategy Call

Highest open rates — and the easiest channel to get wrong.

SMS gets opened at a far higher rate than email, but it's also the easiest channel to get wrong — both in compliance (A2P 10DLC registration, opt-in requirements) and overuse, which quickly trains contacts to ignore or opt out. We handle compliance registration, then build sequences designed around timing and relevance rather than volume, plus two-way conversation flows so replies get handled, not ignored.

The Problem We Solve

Why SMS campaigns backfire

Missing A2P registration

SMS sent without proper A2P 10DLC registration, risking message filtering or account penalties.

Over-messaging

Too many SMS too frequently, leading to high opt-out rates and contacts trained to ignore you.

One-way only

SMS used only for one-way blasts, with no system for handling replies when contacts respond.

No compliance trail

No clear compliance trail for opt-ins, creating regulatory risk.

Our Process

How we build compliant, high-performing SMS

01

A2P 10DLC Registration

Guiding and managing the carrier registration process required for compliant SMS sending in the US.

02

Compliance Framework

Documented opt-in capture and opt-out handling built correctly from the start.

03

Sequence Design

SMS sequences built around genuine relevance and timing — appointment reminders, time-sensitive offers, follow-up nudges — not frequent generic blasts.

04

Two-Way Conversation Setup

Reply handling configured so responses route to the right workflow or team member instead of going unanswered.

05

Frequency & Cadence Rules

Built-in limits to prevent SMS fatigue and protect opt-out rates.

06

Performance Tracking

Response rate and opt-out rate monitored to keep the SMS channel healthy over time.

What's Included

Everything in the build

A2P 10DLC registration & setup
Compliant opt-in/opt-out framework
SMS sequence design & build
Two-way conversation routing
Frequency & cadence rules
Response & opt-out rate tracking
Tools we use:
GHL SMS/TextA2P 10DLCGHL WorkflowsConversation AI

Before & After

Before GHLZone

A fitness studio sends frequent generic SMS promotions without proper carrier registration, resulting in delivery issues and a rising opt-out rate.

After GHLZone

Proper A2P 10DLC registration resolves delivery issues, and SMS narrows to high-relevance moments — class reminders, waitlist openings, personalized re-engagement — cutting opt-outs while improving response rates.

Who This Is For

Businesses using or planning to use SMS as a marketing/follow-up channel, especially those with compliance gaps or high opt-out rates.

FAQs

Common questions

What is A2P 10DLC and do we need it?

It's the required carrier registration for business SMS sending in the US — without it, messages face filtering and deliverability issues.

Will this reduce how many texts we can send?

It reduces unnecessary texts and focuses sending on high-relevance moments, which typically improves results even at lower volume.

Can SMS replies be automated?

Yes, two-way conversation routing can trigger automated responses or route to a team member depending on reply content.

Related services:Workflow AutomationEmail MarketingWhatsApp AutomationAI Chatbots

Book an SMS Strategy Call

Let's get compliant and get read.

Book an SMS Strategy Call